Obamacare and the power of a name

Okayyyy I haven’t even looked at this week’s readings (I will by tomorrow no worries!) but here’s a quick look at branding and its huge influence. Video here. Jimmy Kimmel Live polled people on Obamacare vs. the Affordable Care Act, and the results are fascinating; the moniker “Obamacare” apparently brings up all the stereotypes and misconceptions about Obama and healthcare reform, while “Affordable Care Act” seems to instill pride and support. By the way, they’re both the exact same thing. This is the kind of thing that’s played for laughs, but on a deeper level it’s a bit frightening.


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